Google Just Made Bing the Best Search Engine
I didn’t switch for political reasons, or as an act of protest. I don’t care if Google hurts Twitter or Facebook—or even Friendster for that matter. Boo-hoo. I only care if it hurts me. And this does. Google broke itself.
For years, Google Search has been the highest quality web product I’ve ever used. It has remained consistently essential as an information-delivery mechanism. I typically hit it hundreds of times a day—on my phone, tablet, laptop and desktop. But with one update it wiped out all those years of loyalty and goodwill it had built up. Sure, I can opt out of social results with a click—but as with all things I don’t want to have to opt out. I don’t want to have to make that extra click. I want to enter a query, and have the most relevant results returned to me as quickly as possible. (And if Google genuinely doesn’t think it’s a big deal for people to take the extra step oft opting out, why has it focused so relentlessly on optimizing speed for so many years?)
The great thing is, of course, you can just switch. Hit up your browser preferences, and swap your default to Bing. I know, I know, but yes I’m serious. Sure, Bing had a rocky start. But if you haven’t seen it recently it’s worth another look. It has a super clean interface. It’s fast. And operators work the way you expect them to. Best of all it’s relevant.
In short, it’s a lot like Google. Not the Google of today, but the Google you fell in love with, the one that put your search results above its financial ones. The Google that delivered.
